Audi
Project development and result
Problem and starting point
The task consisted in the critical analysis of Audi’s history, strategy and general branding activities and to identify how these different aspects are combined in order to communicate a coherent vision of the brand in the global market.
Process
The project consisted on the finding out of relevant and appropriate information sources and the critical appraisal and comparison of these sources against each other, the brand’s official position on different issues and how the brand’s image is presented on different media.
Results
The research and analysis project resulted in a final written project which went, in a detailed manne, over multiple aspects of the brand’s communication, business and identity strategies.
The project was divided in the following chapters:
Company presentation
Strategic brand analysis
Brand identity system
Brand identity implementation system
Conclusions
Cover and start of the second chapter, focused on the brand’s analysis.
Research and analysis
The project consisted on the research and critical analysis of the Audi brand’s different manifestations, applications and communication activities as expressed through a variety of media, strategies and tactics put into use by Audi globally as well as in specific markets.
Interior pages showing work related to Audi’s markets and customer segmentations, as well as an analysis of its competition.
